Design
Leader
&
Strategist
Leading design teams from strategy to implementation: research, design, and usability for user-centered, holistic experiences.
About Me
The Unexamined Life
Since my days in college when I read Plato's Analogy of the Cave, I've been a disciple of Socrates and attempted to live by his motto: "The unexamined Life is not worth Living".
This philosophy has moved me through a spectrum of scientific and spiritual interests. The bounty of natural beauty, human pleasures, diversity in people & ideas, music, sports, literature, and technology all make this journey worth living.
Philosophy
Iterative growth through critical thinking and systems-level empathy.
Portfolio
Strategic UX & Design Leadership
Truegility Console
Redesigning the database management experience for enterprise administrators. Streamlining complex query workflows and data visualization through systems thinking.
Impact
40% reduction in time to task operations
Available Upon Request Only
Workday Wayfinding
Setting the strategy and frameworks needed to scale Workday's products for 50M+ users.
View ProjectScalable Navigation
Expedia AI Chat
Moving teams towards a scalable, systems thinking approach for AI chatbots and customer experience.
View ProjectAT&T Developer Portal
Key management platform and documentation tools for speech, video, and messaging APIs.
View Project
AT&T SHAPE
An annual event site for creators and entertainment enthusiasts at Warner Bros. Studios.
Allconnect
Concierge home services engine. Overseeing their entire digital presence and design system.
View Project
Coke Studios
Product management for a Massively Multiplayer Online Game (MMOG) platform.
View Project
Voices
"His expertise in user experience, wire framing and information architecture increased conversion... balances heuristic evaluations with key metrics."
"Jeff is an immensely knowledgeable guy, an innovative thinker, and a personable leader. He is acutely analytical and a motivator of people."
"He kept projects running smoothly, improving time management and infrastructures. We were sorry to see Jeff go."
Resume
Skills & Capabilities
Technical Stack
20+ Years of Brand Experience
Helping organizations achieve success through data-driven metrics and user-centered focus.